Corporate Vision
To be the first point in industrial vehicles. |
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| Goldbell Engineering's future lies in being the first point in Industrial Vehicles. Irrespective of the organisational need for any transportation, load carrying, or specialised applications, Goldbell Engineering's extensive network of principal brands and full-fledged range of products and services would appeal to companies seeking a comprehensive solution to their needs. |
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Corporate Mission
Anticipating needs. Surpassing expectations. With the Goldbell touch. |
| No Corporate Vision can be achieved without the attainment of a Corporate Mission. With staff's commitment to relationships with customers and principals; and their competency in delivering required solutions, Goldbell Engineering is able to realise its Mission of "Anticipating needs. Surpassing expectations. With the Goldbell touch." |
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Corporate Values
Committed to relationships. Competent in delivery |
| Goldbell Engineering's Corporate Values of being Committed to relationships and Competent in delivery defines our staff's behaviour towards our customers, principals and external stakeholders. We value the importance of relationships and demonstrate it so in our commitment towards building long-term relations with you. Such a relationship is also founded on our ethos of being competent - in delivering the required industrial vehicle; and, in delivering the best service to you. |
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Core Values
Responsibility. Ownership. Integrity |
| Here at Goldbell Engineering, we are an organisation of individuals with great ROI - Responsibility, Ownership and Integrity. Our Core Values define our behaviour towards our colleagues, and maintains our level of professionalism in serving our customers and principals. |
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Value Propositions
Convenience. Whenever. Wherever. |
| Before you ask if Goldbell Engineering is the provider of choice for Industrial Vehicles, we would like to tell you why more than 20,000 companies choose Goldbell Engineering. For the simple reason of Convenience - Whenever, Wherever. With a full-fledged range of commercial vehicles and industrial equipment; a number of strategically-located offices and centres to serve you; and, a selection of buy options to suit your needs, we hope to give our customers Convenience. Whenever. Wherever. This is the value proposition we promise. |
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Tagline Rationale
Goldbell Engineering's tagline is: "Industrial Vehicles. 20,000 Served. And Counting." |
Unlike most other companies' static taglines, Goldbell Engineering's dynamic tagline of its ever-increasing number of companies served is both a constant reminder to staff to always be Committed to Relationships and Competent in Delivery; and a statement to Goldbell Engineering's track record in serving more than 20,000 companies to date.
Customers and staff of Goldbell Engineering continue to recognise Goldbell Engineering as the reliable Industrial Vehicle provider. An Industrial Vehicle is defined to be any driver-controlled, self-propelled vehicle designed for transportation, load carrying, and other specialised applications. This includes all categories of commercial vehicles and industrial equipment - of which other companies would normally only specialise in one or the other. |
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Goldbell Engineering looks forward to providing better solutions to all Industrial Vehicles' needs.
