Leveraging the latest technology to improve our operational efficiencies.

With rapid technological improvements, Goldbell has seen the need to transform ourselves into a technology hub to bridge the gap between tradition and innovation.

In 2019, Goldbell launched Singapore’s first integrated multi-storey service centre for heavy vehicles that include technologies such as autonomous parts transporter, parts carousel system and electric charging stations, a partnership with SP Group. With these technological enhancements to our business, we see increases in service productivity and vehicle operation uptime, offering improved efficiency for our customers.

Together with other technological initiatives such as introducing workshop sharing technology, telematics and collision avoidance systems, Goldbell seeks to leverage the latest technology and incorporate them into our core business of industrial vehicles, bringing about a new age that future-proofs our business while improving our operational efficiencies.


People Mobility

Finance Mobility

Goods Mobility

Mobility Data


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Workshop Sharing Technology
Future-proof Workshop: Autonomous Parts Transporter


Having set up multiple businesses around the world, our experiences have taught us that each
company and its management team are unique. In order to have what's best for our business, our
leaders believe in taking a supportive approach to help businesses reach its true potential.

Arthur is the Chief Executive Officer of Goldbell Group with over 13 years of experience in the industrial vehicles sector. Under his leadership as the Group CEO, the company has achieved record highs year-on-year with a 13% compounded annual revenue growth rate from years 34-37 of the company's anniversaries.

Additionally, Arthur's involvement in managing the family office has delivered more than 300% Return on Equity over the last 4 years. He delights in building close partnerships with mobility-focused start-ups, regional go-to-market partners and government agencies.

Arthur was one of the youngest members to be admitted to the Entrepreneurs Organisation in 2008 and the Young Presidents' Organisation in 2017. He was also a former board member in Singapore River One, and Panel member of Singapore's Land Transport Master Planning 2040.

ARTHUR CHUA Managing Partner

Kelvin spearheads the Group's mobility accelerator venture under three main verticals - Sharing Economy, Electric, Autonomous.

He is currently serving as:
- Vice President of Enterprise Singapore Society
- Director of Xiaoxin Machines
- Co-founder of MoveSG

KELVIN TAY Managing Director, Future Mobility

Wye Houn is the Goldbell Director of Future Mobility & Head of MoveSG Accelerator. Before joining Goldbell, she ran her own business and has 14 years of experience with BNP Paribas as the VP of Digital & Innovation, APAC, and Rolls-Royce PLC (RR) in the UK in Naval Marine, Vibration Capability Acquisition & Aerospace Corporate Strategy.

She successfully led various MNCs Group innovation and new business models, competitive intelligence (CI) and wargaming techniques with outcomes that influenced the Leadership team’s decision. She pioneered the creation of CI global integrated platform & chaired the Corporate CI Integration in RR. She led a €13m European-funded project (X-Media) from concept to successful delivery of novel vibration techniques, AI & knowledge management to identify abnormal characteristics and improve prognostics of jet engines. Papers were published in International Workshop on Machine Learning for Aerospace.

Wye Houn is a Mechanical Engineer (MEng).

LEONG WYE HOUN Director, Future Mobility

Gene is an accomplished venture investor and entrepreneur who has taken both local and regional companies worldwide, securing funding, opening the businesses and their products to the global market, before securing successful exits.

Till recently, Gene was a Partner at a globally-focused, Singapore-based Venture Capital Fund which invests in high growth and scalable technology companies.

He was also a Managing Partner in a leading Singapore technology accelerator.

GENE BERGER Managing Partner

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Prior to joining Goldbell Investments, Gilad worked for one of the leading law firms in Israel and was involved in some of the most notable tech-related transactions that took place in the country in the past decade.

GILAD SHAY Head of Legal


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