Accelerating innovation and create
avant-garde businesses of the future

To stay relevant in every era of change, we employ Goldbell’s Twin Engines for Disruptive Growth strategy to accelerate innovation and create avant-garde businesses of the future. Combining the domain knowledge as the industrial vehicle leasing and distribution market leader with venture building and venture investing models.


People Mobility


Finance Mobility

Goods Mobility


Smart Mobility Engine for World's Megacities

SWAT Mobility (SWAT) is the leading mobility solutions firm in South-East Asia and specialises in providing demand-responsive, ridesharing services in high-capacity vehicles. With the belief that efficient transport is a fundamental right, SWAT endeavours to use its core mobility engine to improve the way people commute, ease congestion and improve their quality of life.

To date, SWAT has completed over 2 million dynamically-routed rides worldwide for commuters. The company is headquartered in Singapore, with operations across seven markets, including Australia, Indonesia, Japan, the Philippines, Thailand and Vietnam.

For more information, please visit


• Ranked #1 on international benchmarks for PDTW measuring the ability to move objects with the least number of vehicles, in the shortest time and distance possible

• Providing Movement Optimisation, Software as a Service, to City Governments and Businesses (Corporates), in 7 countries

• 2021 Forbes Asia top 100 To Watch

A Private Debt Investment Platform

Since May 2019, GEN has been facilitating loans to a diversified pool of Singapore local companies, while offering investors the opportunity to boost their income, diversify their portfolios, and play a role in the growth stories of local companies. GEN members invest alongside Goldbell Financial Services (GBFS), our immediate parent company.

We are able to tap into GBFS's credit methodology, experiences and in-depth understanding of risks offered by its management team, and healthy management of its capital and loan books to identify opportunities and create innovative lending agreements that offer both flexibilities to the borrowers and stable interest returns to investors.

To register your interest, please visit


• Zero Non-Performing Loan rates since inception

• First to offer participations in Floor Stock Financing

• First to offer Fixed Interest Investment Returns on a revolving debt facility

• Among the first to offer Venture Debt Loan Investment

Bringing the Future of Smart Warehousing

xSQUARE is poised to be the leader in smart warehousing in Asia Pacific, with its suite of proprietary AI-stack and best-in-breed end-to-end intelligent warehouse automation solutions that leverage autonomous technology to optimise warehouse operations without changing existing configurations.

Since its launch in 2018, xSQUARE has successfully deployed repeated orders to global chemical logistics and engineering company Katoen Natie, and has added pharmaceutical giant GlaxoSmithKline, furniture manufacturer Star Furniture, and vertical farming firm Packet Greens to its list of autonomous forklifts clients.

For more information, please visit


• Successful Deployment in Multiple Industries including Chemical Logistics, Pharmaceutical, Furniture Manufacturer, Vertical Farming

• Signed a Collaborative Agreement with a Major Forklift Manufacturer

A revolutionary 100% electric car-sharing service

BlueSG is a one-way car-sharing solution using electric cars in self-service. Launched in Singapore in December 2017, with the cooperation of the Land Transport Authority and the Economic Development Board, this service offers a convenient, flexible and affordable transport option for Singaporeans.

To date, it has successfully established its foothold as a recognised market leader with a fleet of more than 665 electric vehicles, 2,800,000 rentals and 120,000 subscriptions sold.

For more information, please visit


• Singapore’s First & Largest Electric Car-Sharing Service


Having set up multiple businesses around the world, our experiences have taught us that each
company and its management team are unique. In order to have what's best for our business, our
leaders believe in taking a supportive approach to help businesses reach its true potential.

Arthur is the Chief Executive Officer of Goldbell Group with over 13 years of experience in the industrial vehicles sector. Under his leadership as the Group CEO, the company has achieved record highs year-on-year with a 13% compounded annual revenue growth rate from years 34-37 of the company's anniversaries.

Additionally, Arthur's involvement in managing the family office has delivered more than 300% Return on Equity over the last 4 years. He delights in building close partnerships with mobility-focused start-ups, regional go-to-market partners and government agencies.

Arthur was one of the youngest members to be admitted to the Entrepreneurs Organisation in 2008 and the Young Presidents' Organisation in 2017. He was also a former board member in Singapore River One, and Panel member of Singapore's Land Transport Master Planning 2040.

ARTHUR CHUA Managing Partner

Kelvin spearheads the Group's mobility accelerator venture under three main verticals - Sharing Economy, Electric, Autonomous.

He is currently serving as:
- Vice President of Enterprise Singapore Society
- Director of Xiaoxin Machines
- Co-founder of MoveSG

KELVIN TAY Managing Director, Future Mobility

Wye Houn is the Goldbell Director of Future Mobility & Head of MoveSG Accelerator. Before joining Goldbell, she ran her own business and has 14 years of experience with BNP Paribas as the VP of Digital & Innovation, APAC, and Rolls-Royce PLC (RR) in the UK in Naval Marine, Vibration Capability Acquisition & Aerospace Corporate Strategy.

She successfully led various MNCs Group innovation and new business models, competitive intelligence (CI) and wargaming techniques with outcomes that influenced the Leadership team’s decision. She pioneered the creation of CI global integrated platform & chaired the Corporate CI Integration in RR. She led a €13m European-funded project (X-Media) from concept to successful delivery of novel vibration techniques, AI & knowledge management to identify abnormal characteristics and improve prognostics of jet engines. Papers were published in International Workshop on Machine Learning for Aerospace.

Wye Houn is a Mechanical Engineer (MEng).

LEONG WYE HOUN Director, Future Mobility

Gene is an accomplished venture investor and entrepreneur who has taken both local and regional companies worldwide, securing funding, opening the businesses and their products to the global market, before securing successful exits.

Till recently, Gene was a Partner at a globally-focused, Singapore-based Venture Capital Fund which invests in high growth and scalable technology companies.

He was also a Managing Partner in a leading Singapore technology accelerator.

GENE BERGER Managing Partner

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Prior to joining Goldbell Investments, Gilad worked for one of the leading law firms in Israel and was involved in some of the most notable tech-related transactions that took place in the country in the past decade.

GILAD SHAY Head of Legal


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