GRIT, living life like it’s a marathon, not a sprint.

Psychologists has found that an emerging significant predictor of success is not social intelligence, good looks, physical health or even IQ. It’s GRIT.

At Goldbell, we too believe that GRIT is the key to success. Having grit built so deeply into our culture, we want to support the young individuals who embody this characteristic, believing that they will show us what it means to have Unstoppable Grit and motivate us even further to achieve the unimaginable.

Since we established over 40 years ago, our founding fathers have maintained constant determination and hard work and instilled the culture of grit in Goldbell. Today, Goldbell is proud to be the market leader in industrial vehicles, with 41,000 clients served across a wide range of products and services.

With Unstoppable Grit, Goldbell has extended our offerings from just a small equipment distributor to a total solution provider for businesses – from leasing and distribution of vehicles and equipment, to financial solutions and even complementary aftersales care. We are also committed to grow the future mobility landscape in Singapore, believing that it will greatly contribute to our clients’ efficiency and bottom line.

Without grit, none of these would be possible.



"Success is not final, failure is not fatal: it is the courage to continue that counts."

- Winston S. Churchill


"The actions of real conscientious beings become the beacon of what real human existence looks like."

- Abhijit Naskar


"Passion is energy. Feel the power that comes from focusing on what excites you."

- Oprah Winfrey


"Perseverance is the hard work you do after you get tired of doing the hard work you already did."

- Newt Gingrich


"Resilience is knowing that you are the only one that has the power and the responsibility to pick yourself up."

- Mary Holloway



Lim Zhen Teng | MMA

2019 Hong Kong Shoot Boxing (U63) Champion, and more

"Don't allow anybody to make you feel like you're a nobody."

Zhen Teng is a passionate and determined athlete who has won multiple championships across kickboxing, MMA and BJJ. His love for martial art is profound, for it has taught him valuable life lessons and values through his practice. Learning self-discipline, respect and humility, he is always with himself and approaches every situation with reasoning and confidence. To him, martial arts is an endless journey which drives him to be a better person every single day.


Edgar Siew | Jiu-Jitsu

2019 Singapore National Ju-Jitsu Championships Gold, and more

"Persistence can change failure into extraordinary achievement."

Edgar is a real go-getter. He has won multiple championships built on 7 years of hard work and discipline. Living by a personal motto – you miss 100% of the shots that you don't take – Edgar works hard to fulfil his dream of being a Gold medallist in the Big 4 tournament. To him, he truly believes that hard work works. Edgar may seem quiet and reserved to many, but he is a motivated athlete who wishes to spread the Jiu-Jitsu spirit and have a positive impact on people's lives through it.


Brun Barbosa | Jiu-Jitsu

Champion Masters Asia IBJJF, and more

"Work hard to reach your goal, it might not come in the first year; but if you give up, it will never come."

Brun Barbosa is a relentless athlete who lives for challenges. Beneath his sturdy exterior, he is a friendly and happy soul who loves good music, a good laugh over iced lemon tea and has a passion for helping others. Brun lives and breathes jiu-jitsu, six days a week. With his discipline and hard work, it's no wonder that he's a multi-award winning champion en route to achieving his red belt and becoming a world champion.


Noah Lim | Jiu-Jitsu

2× Abu Dhabi Juvenile World Champion

"Have an artist's ambition and an engineer's mindset."

To Noah, Jiu-Jitsu is like a game of chess. It's a game of strategy that piques his analytical mind, allowing him to express himself creatively through different techniques. Outwork everyone intelligently, he says. Coupled with hard work, it is no wonder that he won the Gold medal in the 2019 SEA Games Philippines.


Paul Lim | Jiu-Jitsu

Bronze medallist in Seagames 2019

"Live life in crescendo"

Paul is known to be friendly and yet mysterious. Most know him as a motivated athlete who spends most of his days training and working out, but a little known fact is that he loves a good read and takes time to do meaningful work in church amidst his busy life.


Matthew Nathanael Sugiri | Jiu-Jitsu

Gold Medallist in SGBJJOpen 5 -94kg

"Constraints drive creativity."

Unknown to many, Matthew's ambition was to be an engineer when he was young. However, it turned out that he's living an unconventional life, unlike his peers. He spends his 5 days a week training and represented Singapore as part of the national team in the 2019 SEA Games. Matthew's a motivated athlete who admires David Goggins, an American ultramarathon runner, ultra-distance cyclist, triathlete, motivational speaker and author, for his unbreakable spirit.


Fiona Toh | Jiu-Jitsu

Bronze Medallist, SEA Games Philippines 2019 Jiu-Jitsu, and more

"Believe in yourself and chase your dreams! More often than not, you're alone on this journey. Nobody has the same journey. Sometimes you may be the only one who believes in you, and that's all it takes to push yourself forward."

Fiona is a true YOLOist. She lives her life not by anyone's standard, but her own; waking up at 5 am every day to pursue her dream of becoming a full-time Jiu-jitsu athlete. She is a determined adventurer who doesn't waste a single moment. Training 5-6 times a week on top of her full-time job, she makes it a point to learn something new every single day and loves to unwind over a cup of coffee in the Yosemite National Park whenever she can. She truly embodies the characteristic of Unstoppable Grit.


Jovina Choo | Sailor

Singapore Representative in Rio de Janeiro Olympics 2016: Women’s 470

Jovina Choo represented Singapore in the Women’s 470 event at the Rio de Janeiro Olympic Games.

The year before the Olympics, she won two golds on home waters in the Southeast Asian Games keelboat match racing and fleet racing events, helming her quartet of sailors in both events.

In addition to fleet racing, Jovina is also an experienced match racing sailor. Match racing differs from fleet racing in that only two boats sail against each other at a time. She bagged Golds in the 2015 SB20 Grand Slam and Match Race League 1, as well as in the previous year’s edition of the latter.


5G Racing | Sailing Team

Double GOLD Medallists at the 2015 SEA Games (Fleet & Match Racing)

5G Racing, to us, is a symbol that there is a future for a Singapore team of female sailors to race on the international stage, be it in keelboat fleet racing or match racing. It is also not always about winning, but simply that women can sail big boats that have been dominated by men.

Double GOLD Medallists at the 2015 SEA Games (Fleet & Match Racing) and ISAF Nations Cup Grand Finals - Bronze Medal


Singapore Women's Floorball Team


The Singapore Floorball Association (SFA) was formed in 1995. It aims to encourage, develop and manage the sport of Floorball at national and international levels in Singapore. It also strives to promote Floorball to countries within the region. The association is constantly working to increase participation in Floorball and provide more playing opportunities for Singaporeans of all ages.

SFA will continue to support its national teams in international competitions such as the World Floorball Championships and Asia Pacific Floorball Championships. It is currently lobbying for Floorball to be included in major games such as the SEA Games and the Commonwealth Games. Through its efforts, SFA believes that Singapore will have the top-ranked men and women national teams in Asia.


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