HAPPENINGS
We’re thrilled to announce that Goldbell Financial Services has officially rebranded to GB Helios Pte Ltd!
Since 2015, Goldbell Financial Services has been committed to serving the financial needs of myriad businesses including many homegrown SMEs. Today, we’ve established ourselves as a leading non-bank financial institution providing innovative, sustainable financing solutions for our clients.
We are now GB Helios. Helios is the mythical personification of the sun. And like the sun, GB Helios is at the core of a broad spectrum of vital resources that fuels business growth.
Our new brand identity more aptly depicts not just who we are at our core and what we stand for, but also reflects how far we’ve grown and evolved. Along with a refreshed narrative, logo, visuals and communications, our new name strengthens our brand image as a pro-active, progressive, and pro-business enterprise and sets the direction of our future as we are poised to expand into APAC and beyond.
On the back of this significant milestone, we’d like to convey our sincere appreciation to you, our Goldbell family – for we would not have made it this far without your support and dedication.
We’re GB Helios. Proactive. Progressive. Pro-business.
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