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Press Release | GOLDBELL DRIVES NEW ERA OF MOBILITY WITH SINGAPORE’S FIRST FULLY DIGITAL CAR AS A SERVICE (CaaS) APP ST33R

New Smart Phone App Gets Consumers Into The Driving Seat With Lower Barriers Of Entry

Digital-age consumers seeking low commitment alternative to car ownership will now be able to enjoy affordable monthly fees, flexible tenures and unlimited mileage at their fingertips, with the launch of Goldbell Group’s (Goldbell) Car as a Service (CaaS) digital initiative ST33R.

Eliminating the tedious process of countless calls to enquire on rates, vehicle condition and availability, Goldbell’s ST33R’s seamless end-to-end fully digital car subscription experience gives customers the speed and convenience to browse, select, pay and arrange vehicle delivery, and return, all in a few easy clicks, from the comfort of their mobile phones.

Singpass integrated for identity registration, the app’s unique and easy-to-use proprietary technology eliminates the need for tedious form filling and facilitates immediate approvals.   Its transparent real time displays of actual and available vehicles and instant booking payment gateway delivers the ST33R “Get What You See” promise, in a seamless and efficient online to offline customer experience.

Flexible, personalized and transparent, with flat monthly fees from as low as $1,280 for a Mazda 3, each paperless hassle-free subscription includes full maintenance & service, comprehensive insurance, road tax, LTA inspection, 24/7 accident and breakdown support, unlimited mileage, the free option to change cars and even access to a lifestyle concierge service.  Without a fixed tenure and with the option of just one months’ notice to terminate, customers have the flexibility of keeping the car for as long as they want, on an as-needed basis.

ST33R’s first fully digital Car as a Service (CaaS) initiative is in line with Singapore’s push, as Asia’s leading innovation hub, to transition business and public services onto digital and mobile platforms to improve the way value is delivered through end user experience.

According to Mr Kelvin Tay, Goldbell Group’s Managing Director of Future Mobility, customer engagement through digital transformation is the only way that companies can remain competitive and relevant in a mobility space that is moving so fast. By launching Singapore’s first fully-digital car subscription app ST33R, Goldbell is taking the lead in accelerating the automotive industry’s critical shift towards a ‘digital-first’ mentality.

“Against the backdrop of the economic uncertainties in today’s transient world, practicality overrides aspiration, making the prospect of taking on substantial debt in the high commitment world of car ownership no longer a compelling or even viable option,” says Mr Tay.

“Offering more choice and less hassle, ST33R puts the power of mobility literally into the hands of the customers by enabling them to tailor their access to a car only as and when needed, with the flexibility of being able to pause and resume, all without having to take on any long-term financial responsibility. The fact that Singaporeans are already familiar and very comfortable with app-driven entertainment services makes the adoption of our mobile car subscription concept a natural extension to the lifestyle of today’s digital-savvy consumer.”

With monthly fees typically more affordable than short-term car rentals, ST33R is designed to meet different budgets and demographic needs. Subscribers from as young as 22 years old will have a wide choice of vehicles ranging from small cars suitable for individuals, family SUVs to luxury car brands including BMW, Mercedes, Audi and more.

In comparison to car ownership, ST33R’s car subscription model does not require a hefty down payment commonly associated with car ownership, freeing up the lessor’s total debt servicing ratio (TDSR). It also comes without a fixed tenure, giving the individual the flexibility to shorten, extend or change the subscription on a need-to basis.

Available for download on

Google Play Store:  https://play.google.com/store/apps/details?id=sg.com.Steer

Apple App Store: https://apps.apple.com/sg/app/st33r-car-rental-subscription/id1537759256

For more information, check out ST33R at www.ST33R.com.sg.