40 Years of Delivering, 41,000 Clients Served
Goldbell Group is one of Asia’s fastest-growing and leading players in the mobility space. Established in 1980 as a forklift distribution business in Singapore, we have since evolved into a regional mobility and financial services powerhouse, driven by innovation and trusted by generations of businesses.
Throughout the years, our purpose has remained the same – to be at the forefront of conscious innovation while staying true to our unwavering commitment to build relationships and grow with our customers every step of the way.
Vision
To be the first point in distribution and leasing of industrial vehicles.
Mission
Anticipating needs, surpassing expectations. With the Goldbell Touch.
Corporate Values
Committed to relationships. Competent in delivery.
Core Values
Innovation. People. Relationships. Integrity. Ownership.
Value Proposition
Convenience. Whenever. Wherever.
Our Businesses
Leading commercial vehicle distributor backed by an island-wide aftersales support infrastructure
Singapore's largest commercial vehicle and equipment lessor with the widest selection of brands under one roof
End-to-end car rental service delivering bespoke, smart and sustainable fleet management solutions
Singapore’s fastest-growing non-bank financial institution empowering businesses with innovative financing solutions

Authorized distributor of IVECO, Fiat, and OPEL commercial vehicles in Singapore

Authorized distributor of Foton commercial vehicles in Singapore
Warehousing experts revolutionising intralogistics in APAC with intelligent warehouse automation solutions
Authorized material- and port- handling equipment distributor, commercial vehicle lessor and financial solutions provider in over 20 locations across Malaysia
Material handling solutions provider encompassing a diverse brand portfolio and comprehensive aftersales support in Hanoi, Ho Chih Minh and Danang
Our Brand Partners









More About Goldbell
Customer Success
Hear why our customers have trusted us with their businesses for decades.
"Goldbell has always been very reliable and responsive - they have a large fleet and a dedicated team that can support all our needs."
Simon
"What impressed me the most is that the Goldbell team was very committed and on the ground - whenever we needed them, they were always there for us and quick to respond, and that helped to build trust between us. Our business has grown ten times since."
Logan
"With the help of Goldbell, we were able to expand our delivery operations from 1,000 chickens to 40,000 in a single day."
James Sim
"We chose to partner with Goldbell because they are the experts in automotive financial solutions - always giving our customers seamless and convenient experiences for buying our cars."
Joseph Liauw
"Goldbell has been our fleet partner for more than a decade. We chose to partner with them because of their extensive experience in managing customised vehicles, flexible leasing options and 24 hours service support."
Dr Matthew Yap
Every logistics company wants a reliable partner who can respond to breakdowns within four hours, and goldbell leasing has done that. On top of that, flexible relationships help us to solve problems quickly.
Junus Kartara
Gideon Lam
…reliable and is a company worth depending on when in times of need.
Daniel
Thank you very much for the excellent service & truck. I am happy to recommend goldbell service to others.
Goh Tien Poh
Goldbell has been our business partner since 1999… We are always amazed by their ever dedicated customer service going the extra mile in understanding and accommodating to our needs, exuding their flexibility in customising… our trucks so that we can stay competitive in the ever-changing business world.
The core belief of goldbell is focusing on their customers as happy customers are their biggest advocate.
Dennis Png
Very good and prompt service. People are very helpful.
Dianne Loo
Resources
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All Resources
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Press & Media
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Customer Stories
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Events & Webinars
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Guides
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Promotions
Goldbell x SG Car Choice
Goldbell x Advancer IFM
Goldbell x Kee Song
Goldbell x Eezee
Forklift Buying Guide
All you need to know about Vehicle Modifications
Accident Reporting in 5 Easy Steps
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