Goldbell Group – A leading brand name in Singapore for Industrial Vehicles.
Headquartered in Singapore and has operations in Malaysia and Vietnam.
On 27 October 1980, Goldbell was established by our Chairman, William Chua, and his father, the late Mr Chua Kim Cheng. For decades, the Goldbell Group has been the leading local and regional partner for many businesses. We offer a total business solution for industrial vehicles and equipment – operating lease and sales of a comprehensive range of international brands and our brand of financial services, coupled with an islandwide aftersales infrastructure.
Through the years, our purpose has remained the same – to be at the forefront of conscious innovation, remaining vital and relevant through the course of a changing economy. We help our customers deal with challenges in the most productive ways, alleviating their concerns.
Our founders believe that our relationship with others is the most valuable currency, and have thus chosen to focus on what’s truly important; our customers who are at the heart of our business. Building our businesses through relationships, our unwavering commitment continues to shine through as we integrate and innovate our value-added services into an all-inclusive business solution. We believe in ‘The Goldbell Touch’ where we are with you every step of the way, providing a responsive and continuous service. Forging friendships and driving forward as one – it’s more than just business for us.
Goldbell – Anticipating needs, surpassing expectations.
VISION
To be the first point in distribution and leasing of industrial vehicles.
MISSION
Anticipating needs, surpassing expectations. With the Goldbell Touch.
CORPORATE VALUES
Committed to relationships. Competent in delivery.
CORE VALUES
Innovation. People. Relationships. Integrity. Ownership.
Value Proposition
Convenience. Whenever. Wherever.
FUTURE MOBILITY
Contributing towards a smart, connected, secure and sustainable future in Singapore by shaping the mobility landscape for tomorrow.
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CAREERS
Goldbell is always on the lookout for creative and diversified individuals to grow with us as a family.
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SUSTAINABILITY
At Goldbell, we have always recognised the spirit of giving and doing our part to serve the community. Our GOLD standard in giving is based on Going Green, Opening Opportunities, Living Life and Delivering Dignity.
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GOLDBELL ATHLETES
Goldbell is honoured to present our Goldbell Athletes. With their fighting spirit and unstoppable grit, they truly inspire and motivate us in our daily lives.
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VEHICLES
EQUIPMENT
FINANCIAL SERVICES
OUR HERITAGE
2022
LaunchingCube3 Ventures in Q1 2022, a first of its kind game-changing smart mobility and smart city fund that bridges the gap between Deep Tech, Deep Talent and Deep Market.2021
Acquired our fourth venture build: BlueSG, Singapore’s First & Largest Electric Car-Sharing ServiceGoldbell Group was recognised as EY Family Business Award of Excellence 2021
2020
Launched Polaris, a venture lending platform that serves as a launchpad for businesses aspiring to accelerate their growth which is powered by Goldbell Financial Services, our financial services arm.Launched Pilon (Philippines), a technology agency providing digital solutions for Financial Institutions.
Launched RAI Capital (Cambodia), a peer-to-peer lending platform in Cambodia designed for micro-entrepreneurs and individuals to promote financial inclusion.
Launched STEER (MVP pilot), a car-as-a-service (CaaS) app.
2019
Launched an automated, multi-storey flagship facility that integrates the 3S (Sales, Service and Spare parts) on 3 hectares of land.Established the MoveSG Accelerator, a mobility-focused global acceleration programme
2018
Launched our second venture build: Goldbell Evolution Network (GEN), a private debt investment platform for investors.Founded the third venture build: xSQUARE, an intelligent warehouse and
autonomous forklift AI-stack provider in 2018 with commercial customers both locally and regionally.
Established Bell Auto to offer Pre-Owned commercial vehicle solutions for our customers.
Acquired distributorship of TCM forklifts in Malaysia.
Amalgamated Goldbell Leasing Pte Ltd and STVE Pte Ltd to combine the commercial vehicle leasing businesses under a unified brand identity.
2016
Acquired distributorship of ARQUUS peacekeeping vehicles in Singapore.Acquired distributorship of Soli-Max material-handling equipment tyres.
Co-founded the first venture build: SWAT Mobility, an AI SaaS company
and one of the leading players in the global ride-pooling space.
2015
Established Goldbell Financial Services Pte Ltd to offer a range of tailored financial services.Acquired Nichiyu Asia (M) Sdn Bhd to distribute Nichiyu Forklifts in Malaysia.
Incorporated Goldbell Investments, a global corporate venture
capital fund.
2013
Acquired distributorship of Mitsubishi Forklift Trucks in Singapore.2012
Established Goldbell Equipment Vietnam to provide tailored industrial equipment solutions in Vietnam.Acquired distributorship of Mitsubishi Forklift Trucks in Vietnam.
2011
Acquired Goldbell Equipment Sdn Bhd (formerly known as Hup Soon Industrial Equipment Sdn Bhd), specialising in sales and rental of material handling equipment.Acquired distributorship of Mitsubishi Forklift Trucks in Malaysia.
2010
Acquired distributorship of STILL forklifts in Singapore.2009
Acquired distributorship of IVECO trucks in Singapore.2007
Incorporated Goldbell Car Rental Pte Ltd to provide passenger vehicle leasing in Singapore.Incorporated Goldbell Corporation Pte Ltd to incorporate GBL, STVE and GBCR as the industrial vehicle leasing arm in Singapore.
2005
Acquired STVE Pte Ltd (formerly known as ST Vehicles Pte Ltd), a major competitor in industrial and specialised vehicles leasing.Acquired distributorship of Austone vehicle tyres in Singapore.
2004
Acquired distributorship of Fiat Professional commercial vans in Singapore.1995
Established Motorviva Pte Ltd to distribute European-made commercial vehicles in Singapore.1990
Established Goldbell Leasing Pte Ltd to lease commercial vehicles and material-handling equipment in Singapore.1984
Acquired distributorship of AIRMAN air compressors and generators in Singapore.1981
Acquired distributorship of FUSO trucks and buses in Singapore.1980
Established Goldbell Engineering Pte Ltd as the first distributor of Komatsu Forklift in Singapore.GET IN TOUCH WITH US
MARKET LEADER
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41,000
CLIENTS SERVED
AND COUNTING
ECONOMICAL
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