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Goldbell Group – A leading brand name in Singapore for Industrial Vehicles.
Headquartered in Singapore and has operations in Malaysia and Vietnam.

On 27 October 1980, Goldbell was established by our Chairman, William Chua, and his father, the late Mr Chua Kim Cheng. For decades, the Goldbell Group has been the leading local and regional partner for many businesses. We offer a total business solution for industrial vehicles and equipment – operating lease and sales of a comprehensive range of international brands and our brand of financial services, coupled with an islandwide aftersales infrastructure.

Through the years, our purpose has remained the same – to be at the forefront of conscious innovation, remaining vital and relevant through the course of a changing economy. We help our customers deal with challenges in the most productive ways, alleviating their concerns.

Our founders believe that our relationship with others is the most valuable currency, and have thus chosen to focus on what’s truly important; our customers who are at the heart of our business. Building our businesses through relationships, our unwavering commitment continues to shine through as we integrate and innovate our value-added services into an all-inclusive business solution. We believe in ‘The Goldbell Touch’ where we are with you every step of the way, providing a responsive and continuous service. Forging friendships and driving forward as one – it’s more than just business for us.

Goldbell – Anticipating needs, surpassing expectations.

VISION

To be the first point in distribution and leasing of industrial vehicles.

MISSION

Anticipating needs, surpassing expectations. With the Goldbell Touch.

CORPORATE VALUES

Committed to relationships. Competent in delivery.

CORE VALUES

Innovation. People. Relationships. Integrity. Ownership.

Value Proposition

Convenience. Whenever. Wherever.

FUTURE MOBILITY

Contributing towards a smart, connected, secure and sustainable future in Singapore by shaping the mobility landscape for tomorrow.

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CAREERS

Goldbell is always on the lookout for creative and diversified individuals to grow with us as a family.

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SUSTAINABILITY

At Goldbell, we have always recognised the spirit of giving and doing our part to serve the community. Our GOLD standard in giving is based on Going Green, Opening Opportunities, Living Life and Delivering Dignity.

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GOLDBELL ATHLETES

Goldbell is honoured to present our Goldbell Athletes. With their fighting spirit and unstoppable grit, they truly inspire and motivate us in our daily lives.

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ORGANISATIONAL CHART

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VEHICLES

EQUIPMENT

FINANCIAL SERVICES

OUR HERITAGE

2019

Launched an automated, multi-storey flagship facility that integrates the 3S (Sales, Service and Spare parts) on 3 hectares of land.

2018

Incorporated Xiaoxin Machines Pte Ltd to offer smart warehousing solutions and automated forklifts.

Launched Goldbell Evolution Network (GEN), a private debt investment platform for investors.

Established Bell Auto to offer Pre-Owned commercial vehicle solutions for our customers.

Acquired distributorship of TCM forklifts in Malaysia.

Amalgamation of Goldbell Leasing Pte Ltd and STVE Pte Ltd to combine the commercial vehicle leasing businesses under a unified brand identity.

2016

Acquired distributorship of Mobileye, a collision avoidance system for vehicles in Singapore.

Acquired distributorship of ARQUUS peacekeeping vehicles in Singapore.

Acquired distributorship of Soli-Max material-handling equipment tyres.

2015

Established Goldbell Financial Services Pte Ltd to offer a range of tailored financial services.

Acquired Nichiyu Asia (M) Sdn Bhd to distribute Nichiyu Forklifts in Malaysia.

2013

Acquired distributorship of Mitsubishi Forklift Trucks in Singapore.

2012

Established Goldbell Equipment Vietnam to provide tailored industrial equipment solutions in Vietnam.

Acquired distributorship of Mitsubishi Forklift Trucks in Vietnam.

2011

Acquired Goldbell Equipment Sdn Bhd (formerly known as Hup Soon Industrial Equipment Sdn Bhd), specialising in sales and rental of material handling equipment.

Acquired distributorship of Mitsubishi Forklift Trucks in Malaysia.

2010

Acquired distributorship of STILL forklifts in Singapore.

2009

Acquired distributorship of IVECO trucks in Singapore.

2007

Incorporated Goldbell Car Rental Pte Ltd to provide passenger vehicle leasing in Singapore.

Incorporated Goldbell Corporation Pte Ltd to incorporate GBL and STVE as the industrial vehicle leasing arm in Singapore.

Established Goldbell Equipment Vietnam to provide tailored industrial equipment solutions in Vietnam.

2005

Acquired STVE Pte Ltd, a major competitor in leasing of industrial and specialised vehicles.

Acquired distributorship of Austone vehicle tyres in Singapore.

2004

Acquired distributorship of Fiat Professional commercial vans in Singapore.

1995

Established Motorviva Pte Ltd to distribute European-made commercial vehicles in Singapore.

1990

Established Goldbell Leasing Pte Ltd to lease commercial vehicles and material-handling equipment in Singapore.

1984

Acquired distributorship of AIRMAN air compressors and generators in Singapore.

1981

Acquired distributorship of FUSO trucks and buses in Singapore.

1980

Established Goldbell Engineering Pte Ltd as the first distributor of Komatsu Forklift in Singapore.

FEATURED

Our Initiatives to #StayStrongTogether

We’ve Got You Covered During These Challenging Times

Supporting Our F&B Industry

SMEs on Hope fund get priority access to CIMB Singapore’s Covid-19 funding schemes

We are Open during Circuit Breaker Period

SINGAPORE BUDGET 2020: Public-private funding to steer businesses through choppy waters

Young leaders from Singapore business families set up S$5m fund for SMEs

The Bumblebee forklift: The future of intelligent warehousing

Goldbell Financial Services Joins GoChain Network As A Signing Node

Goldbell Group launches private debt investment platform to drive growth in local companies

Smart, sustainable solutions showcased at supply chain forum in Singapore

Goldbell Group Launches Move.SG – Singapore’s First Mobility Accelerator Programme to Champion Mobility Start-Ups

Goldbell Funds Fintech Firm Rely, That Supports «Buy Now, Pay Later»

Programme launched to help promising Singapore firms scale up quickly

How Goldbell helped staff embrace the tech transition

Goldbell eyes mobility tech for growth

This 38-Year-Old S’pore Family Biz Is The Driving Force Behind Your Lazada, Redmart And SingPost Parcels

Sponsoring the First Women’s Asia-Oceania Floorball Cup

Supporting the Revitalisation of Our Heritage, Singapore River

Supporting the Street Furniture Design Project

Goldbell supports Singapore River One’s interactive playground

My brother, my co-driver

Goldbell proudly presents the Future of Mobility in Singapore

Goldbell supports National Women’s Floorball Team to World Floorball Championship

Goldbell supports local sailors in Rio 2016 Olympics

Proudly Supporting the 5G Racing Team as Our Official Sailing Ambassadors

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GET IN TOUCH WITH US

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MARKET LEADER

LARGEST FLEET

41,000

CLIENTS SERVED
AND COUNTING

ECONOMICAL

BRAND PARTNERS