Introducing EMMA: Smarter EV Charging Management for Business Fleets

Managing an EV fleet is hard enough. Managing six charging apps, six invoices, and six support contacts shouldn't be part of the job.

That's where EMMA comes in, a single platform that gives businesses access to Singapore's major charging networks through one account, one bill, and one dashboard.

Singapore's transport sector is undergoing a significant transformation. The Government is targeting 60,000 EV charging points by 2030, and corporate sustainability commitments are driving fleet electrification across industries.

For many businesses, the challenge is no longer acquiring EVs. It's managing how those vehicles charge, where they charge, and how charging costs are tracked across the organisation.

A fragmented charging experience creates unnecessary overhead. One driver uses SP Mobility, and another uses Charge+. At the end of the month, your finance team is chasing invoices from multiple providers and trying to match charging sessions to vehicles.

EMMA at a Glance

What Is EMMA?

EMMA: Everyday Mobility Management Assistant, an EV charging management platform developed by Goldbell for businesses operating electric vehicle fleets in Singapore.

EMMA consolidates access to major Charge Point Operators (CPOs) under a single account, giving drivers and fleet managers a unified way to manage charging activities across the organisation. Instead of maintaining separate accounts with different charging providers and processing multiple invoices every month, your business manages everything through a single platform.

Together, these six major networks provide access to more than 10,600 charge points across over 2,600 locations nationwide. For businesses operating vehicles across Singapore, this means comprehensive charging accessibility without the administrative overhead of managing multiple provider relationships.

The Six Major Charging Networks EMMA Connects To

Why Do Businesses Need EV Charging Management?

EV charging management is becoming as important as vehicle management itself.

Without a centralised platform, charging operations become fragmented across multiple networks, drivers, and billing cycles. This creates real operational friction:

The result? Charging operations become a pain point rather than a strategic advantage.

Key Features

• 1. Access Multiple Charging Networks Through One Account

  Drivers access all supported charging networks through one EMMA account, no need to maintain separate payment methods or login credentials for each CPO. Real-time charger availability prevents unnecessary waiting and improves operational efficiency.

  This helps reduce downtime, minimise unnecessary detours, and improve operational efficiency for drivers working on tight schedules.

• 2. Consolidated Billing and Cost Management

  Every charging session across all networks is captured under a single monthly bill. Finance teams gain immediate visibility of charging expenditure by vehicle or driver, eliminating the need for manual invoice reconciliation.

  The result is a more streamlined charging administration process and improved cost transparency.

• 3. Manage Drivers and Charging Usage Centrally

  Fleet administrators can set charge limits on individual drivers, enforce spending controls, and remove access instantly, across all six networks simultaneously. No need to contact each CPO separately when an employee departs.

  This simplifies fleet administration while maintaining greater control over charging activity.

Managing EV Charging With and Without a Unified Platform

Who Benefits Most from EMMA?

EMMA is designed for any organisation operating, or planning to operate, an EV fleet in Singapore. It is particularly valuable for businesses whose vehicles operate across multiple locations, including:

Any organisation managing multiple vehicles, drivers, and charging locations can benefit from greater visibility and control over charging operations.

Part of Goldbell’s Broader EV Ecosystem

Transitioning to electric is not just about procuring vehicles. It requires charging access, cost visibility, operational oversight, and driver support.

With over 45 years of experience supporting businesses across Singapore, Goldbell understands that successful electrification depends on both vehicles and the operational infrastructure to keep fleets running efficiently.

EMMA is part of that broader ecosystem. It helps businesses simplify charging management while supporting day-to-day fleet operations as EV adoption continues to grow.