Edde is empowering a broad shift from petrol-powered motorcycles/scooters to best-in-class EV products, with better performance than combustion incumbents yet affordable enough for immediate mass-market adoption. Indonesia is Edde’s first launch market, with an initial focus on urban Southeast Asia. As a high-NPS brand in a chronically low NPS industry, Edde combines lean operating models, D2C selling, digital purchase and customer journeys, a proprietary data platform, and a patented lending product that will reshape consumer large-ticket loans.